Designer In Focus - Riti Rahul Shah

The Bougainvillea Lifestyle Luxury & Fashion Event is just around the corner and we are confident it will be better than any fashion event you have attended till date.  Not only are we bringing you some exquisite couture work, but also designers who say a story through their work. Be ready to witness some luxe fashion work that is inspired by key global trends with a personal from the key global trends with a personal signature stamp on the garments. While every participating designer is worth a mention, here is one label that cannot go unmentioned in our Spotlight Section.

We are excited to introduce to you RSR by Riti Shah; a savvy fashion line for women, men and children. RSR exudes clean cut lines, geometric shapes and 3Dl design that are blended into crisp silhouettes. What excites us about Riti’s work is that her clothes celebrate a woman's body by mixing bold outlines with decorous craftsmanship. Her work is very up to date and ahead of her contemporaries in terms of style and fashion sense. We are exclusively bringing Riti’s work to you at the Bougainvillea Lifestyle& Luxury Fashion Exhibition on 1^st and 2^nd September 2018 at Taj Vivanta, Panjim Goa.

About the designer and the brand:

Meet Riti, the young and dynamic creative director of RSR by Riti Rahul Shah.  A graduate of Fashion Design from the prestigious Istituto Marangoni, London, Riti has worked alongside the stalwarts of the fashion industry like, Mary Katrantzou, OSMAN, and Irynvirgre.  Her knowledge and experience gained within the fashion industry is vast – having attended various workshops at the British Fashion Council and working closely with London based PR company BPCM during her time at OSMAN, she has also interned at every season of London Fashion Week and Fashion Scout London during her four years of study, thus giving her particular exposure in Runway fashion in departments of design, PR, backstage management, and administration. 

In 2017, her first ever Spring/Summer 2018 collection – EQUIPOISE was created, which quickly led to features in Rekt Magazine UK, Dubai based luxury lifestyle blog ‘Amanqi Edit’, HUF Magazine UK and Model Mag UK.  Additionally, despite being a newly established label, at just under six months old, RSR has successfully been  featured on the esteemed ‘NotJustALabel.com’, dressed Miss Europe in a bespoke EQUIPOISE design and, the brands’ Indian Collection became available on Stage3.co.

With a brand identity of strength and power, and with lines of ready-to-wear and Indian couture, RSR focuses on creating fashion which acknowledges body form by de-gendering fabrics and celebrating androgyny through the manufacturing of women swear, menswear, and kids wear.  Ensuring consistent attention to detail in the finishing, embroidery and pattern cutting techniques, each design is created in the balance of bold, clean cut, architectural and geometric shapes with an elegant and form-fitting silhouette.  It is this ability to combine bold contours to build structures with dashes of embroidery for grace, which sets the young label RSR up for high esteem.

COSMOS

Cosmos portrays the complex yet orderly system of the universe; just as each atom and particle fuse together to create the wonder of the universe, each colour, shape and silhouette interconnect to form the collection that is Cosmos. 

With several shapes, silhouettes and cuts embodying one space, it almost appears chaotic.  Yet it is in this creative chaos in which my patterns, my bold silhouettes and aesthetic detailing formulate to create a collection that not only becomes strong, sharp and powerful but also one that humanises my art to become wearable.

Inspired also by the ideology of the yin and yang, the use of black and white depict the balance of positive/negative space - despite how seemingly contrary forces may be, they are in fact complementary, just as geometric shapes and sharp cuts compliment draping and organic silhouettes in the collection.  And, with the addition of organic shapes to a composition which is highly dominated by geometric structures, energy of unpredictability is added. As a final collective, blue as a symbol of stability embodies the balance between the two monochromatic hues, adding the fundamental dynamism to a collection which is Cosmos.

FIRDAUS

From the 19^th century Gilded Age, and through the 1920s Art Deco period, to the contemporary art of today, decades of the art world have produced pieces, which represent the beauty of the peacock - a luxurious bird with infamous feathers.  And, just as many artists have been before, the Indian Couture collection is inspired by the same.

Evoking the RSR identity of architectural structures entwined with organic forms, the essence of androgyny continues, with the peacock, in all its glamour and beauty, being a male.  Despite each garment created for gendered body forms, the structured and sculpted silhouettes combined with intricate and detailed Indian embroidery, produce a rather gender neutral form.  It is additionally, through the focus on the peacock’s movement and attitude of power and pride, and an embodied persona is expressed within these multi-dimensional and androgynous pieces.

Therefore, the peacock is much more than a symbol of beauty and glamour; it is a multi-faceted, heritage enriched emblem.  And, with detailed finishing, handcrafted Indian embroidery and popular colours of red, pink and gold at the core of each garment, how could the iridescent bird of India not be the inspiration behind RSR’s first Indian couture collection?

RSR is a must stop shop for all those who consider themselves in the know with fashion and style. Riti’s work is very up to date and even ahead of what is in style, providing customers an opportunity to shop by occasion and find clothes that one must simply own.

Come meet Riti in person and explore her Firdaus and Cosmos collection at the Bougainvillea Luxury Fashion & Lifestyle Event at Taj Vivanta, Panjim, Goa on the 1^st and 2^nd Sept 2018.  It is our belief that you won’t just pick one!