It's A Wrap: Day 2 at Bougainvillea Lifestyle & Luxury Event 2018

While The Bougainvillea Luxury and Lifestyle Fashion Exhibition recently held at Taj Vivanta, Panjim Goa recently concluded, it’s after effects continue to create ripples throughout Goa’s elite and affluent crowd. All these years the fashion lovers of Goa were running to the nearest metropolitan to keep their wardrobes up to date. But that was till last year.

The promoters of Bougainvillea Luxury & Lifestyle changed everything by organizing Goa’s first ever Luxury & Lifestyle Fashion Exhibition on the 1^st and 2^nd Sept 2018 and what happened at the event is sure to stay with the people of Goa for months to come!

To make sure the event got good media coverage, the organizers Radha Goel and Poonam Mittal, invested in more than a month long digital and social media campaigning to attract the right audience. All the marketing and event promotion efforts paid off with more than 35 designers and luxury brands showcasing their work and over 500+ footfalls the 2 day event.

For all those of you who could make it to the event great! We hope you enjoyed every bit of it. But for all those who could not make it there, scroll down as we give a full update on and visual glimpse of what transpired at this exhibition full of glitz & glamour and some of the best pieces that would make you a perfect 2019 luxe ensemble!

The event was a huge success and saw several affluent people of Goa gracing the event. Day 1 saw the inauguration of the event at the hands of Goa’s very own Rakhee Salagaocar. The event had leading luxury designers and brands showcase their work and make headlines in Goa’s social circuit.

Lakme Fashion Week designers like Yogesh Chowdhary Rajat Tangri, Mayank Modi, SatyaPaul and independent couturiers like Harsh Harsh, Malini Ramani, Riti Shah, Bidisha Badhuri & the others showed off their latest couture work at the event. Fashion labels like Esseme, Chic Therapy, House of Kilti, Upasna, Raintree, Anka Fabrics and more were also seen enthralling the audience with their jaw dropping collection. 

Here’s a look at some of the top picks from the exhibits with curated works from our exhibitors.

The attending guests rated the luxury fashion event as one of the best ever seen in town and found it to be very customer centric that addressed the fashion needs of Goa in specific. The exhibitors put up diversified fashion themes and engaging luxury lifestyle experiences that extended beyond the traditional runway or home décor exhibitions. All this translated into sales that instantly made it easy for brand owners and designers build resonance with the guests.

We caught up with some designers on Day 2 and asked them how they felt about participating at Bougainvillea Lifestyle & Luxury Event. As told by most exhibitors felt was very unlike the other events they had been part of in the past. Designers were excited to see such a huge turnout and the interest and desire for high end fashion. They finally felt a platform had been created to bring serious connoisseurs of luxury fashion and couture designers and labels.

A few words about Bougainvillea Lifestyle Premium Exhibition At Taj Vivanta, Panjim Goa from designer Rajat K Tangri of Lakme Fashion week fame. 

Designer Yogesh Chaudhary speaks about his collection Surendri.

Harsh Gupta of #LFW2018 fame, too exhibited his couture collection at the Bougainvillea Lifestyle Premium Exhibition

Media Coverage of The Event 

Evidently, the event was a success and we leave it for you to see it for yourself.  These pictures will tell you how well the event was received by audience on both sides.  While designers continued to wow the crowds with high end brand experiences the organisers at the event made sure there were umpteen picture perfect memories at the venue.   

A note from the organisers Radha & Poonam:

With over 35 eminent designer labels and couture designers putting booths the event saw a huge traffic of visitors like no other event in Goa had seen before.

A sincere thanks to all our exhibitors, the wonderful people of Goa and our venue partners at Taj, Vivanta Goa who came together to make this event such a huge success.

We can’t wait to get started on the 2^nd edition of this exhibition and we promise to make it bigger and better than this year. We look forward to your feedback, experiences at the event in hopes of making a mark on the global fashion industry next year.

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Day 1 at the Bougainvillea Luxury Fashion & Lifestyle Exhibition

Goa’s Luxury Fashion Gets Redefined

2018 will be the year when Goa is recognized not just as the land of sun & sand but a new destination for Luxury and Lifestyle fashion.

The much anticipated Bougainvillea Lifestyle & Luxury FashionExhibition kicked off with much fanfare and received a great response from Goa’s elites. The event was inaugurated by the eminent fashionista Rakhee Salgaonkar with a traditional diya lighting and ribbon cutting ceremony.

More than 300 distinguished guests that included sophisticated audience from the rich and affluent strata of Goa graced the event. 

Pallavi Dempo with Vaishali Joshi (Founder &CEO of V-Factor)

Mrs. Anju Timblo. MD Cidade -de- Goa

Admiral Shekhar Mittal and Ella Mittal from Goa Shipyard Chairman

Namrata Wagle, Sanjana Dempo and Reshma Sukhtankar

With Neelam Khanute

Besides this, people from the media, fashion & movie industry, netiziens and many other people from various backgrounds attended day 1 of the event.

Conceived and co-curated by Radha Goel and Poonam Mittal, the exhibition charts an incredible journey in couture fashion designers and luxury home décor. The infectious energy of luxury fashion and styling the serious fashion lovers found a lot of their choice at the event. Unlike many of the contemporary fashion shows, each exhibiting designer has personally constructed the garments for this event instead of showcasing off the shelf clothes one would find at any other upscale store.

Day 1 also saw many fashion enthusiasts interact one-on-one with the participating designers to discuss how luxury fashion could interlace their personal stories of life and career in custom made garments.  The guests soon couldn’t get their eyes off the stunning designer work at display. With the rhythms of soft music nestled in the air, the guests were seen moving from one booth to the next, only to discover more from the latest in fashion world. Geometric prints, embroidered sequins and opulent bridal work, bright details or futuristic & sophisticated cuts and colours; there was a lot for the guests to explore.

Guest Speak~

"A fitting compliment to the luxury fashion needs of Goa. I am enthralled by the technical brilliance of a designer’s craftsmanship and artistry." 

                                                 ~Marina Matthews

“This event has changed they way Goa’s elite fashion & style statement was defined till date. Our wardrobes and fashion needs just got what we were long looking for. Thumbs up to Team Bougainvillea to have brought us this exclusive event.” 

                                                        ~Ruhaan Kumar

“This event is ultimate. This is what Goa’s elite circle was waiting for! Thanks to Radha, Poonam and their team to work relentlessly to bring us such a wonderful event. We look forward to more such events being hosted in Goa.”

                                               ~ Priya Mascarenhas

For all those who missed attending the event, here’s a sneak-peak of what Day 1 at the Bougainvillea Lifestyle and Luxury Fashion Event looked like.

View the Video Here 

But that’s not all. Stay tuned to this space as we add more pictures and videos of Day 2 of the event. See the best of Goa’s tryst with Couture Fashion, straight from the event.

We sincerely hope you had as much fun attending the event as we did organising it for you. We look forward to make it bigger and better in the coming years.

The Must-See Fashion Exhibition of 2018

In this modern world where looks matter a lot, we are often perceived by how we dress and groom ourselves. For century’s society norms, traditions & cultures and geographical surroundings, around the world have dominated how we dress up; something we call Fashion Trends in this neo-world.

Be it the Avant Garden, or tropical Bohemian wear, the royal ensemble, or frugal street wear, everything has somewhere emanated from these cultural and societal trends.  But isn’t that a good thing? So we have affordable mass fashion and then we have the affluent high end expensive fashion that is meant for a very niche audience. Luxury fashion trends aren’t just about the price tag they carry – they are a lot about the style and fashion statement they reflect.  

India has come a long way in terms of the evolution of luxe fashion. Our fashion industry has adapted and infused our rich heritage with the modern day global fashion influences. Be it going green or over the top opulent fashion, you name it and Indian fashion has it all. While all leading cities in the country have their own fashion events and shows, Goa doesn’t.  But that is history!

1st and 2nd September 2018 Panjim, Goa will witness a fashion event it has never seen or experienced before. The Bougainvillea Luxury and Lifestyle Fashion Exhibition will be adding a new chapter in Goa’s fashion circle. Popular designers are set to showcase the best-of-best labels and designer work to the fashionista of Goa. With less than 5 days to go, this year will be different. With the beginning of the 2018 big Indian festivals and wedding season just around the corner, team Bougainvillea thought of ushering in the festive with this uniquely fashion event for the rich and elite of Goa.

So what makes this fashion event different?

The designers and brands showcasing their work at the Bougainvillea Luxury and Fashion Event. Thanks to  brands like RSR by Riti Shah, Valliyan by Nitya Arora, Art in Embroidery by Charu Saigal, Anka Fabrics by Dr Uma, Essemm by Saachi Maskara and the likes are breaking barriers and redefining fashion today. This Luxury & Lifestyle Fashion Event brings some great sustainable yet modern fashion trends that the neo-rich elites of Goa have always yearned for.

Who should attend?

 The rich, the affluent, the to-be bride and grooms, all those who crave for high end fashion, and definitely those who want to be noticed at their next social gathering or simply anyone who has a taste and the ability to afford couture fashion! This is an opportunity you shouldnot miss!

This luxuryfashion and lifestyle event at Panjim, Goa not only brings you hottest trends in the fashion industry but also gives you a chance to interact with the brains behind the designs you see. So if you want to develop a better a better understanding of luxe fashion this is the event to attend. With just a few days to go, come delve into this two day educational and visually stunning fashion event where some of the most established fashion brands and leading designers are showcasing their latest work.  

We have saved the dates, have you?When: 1^st and 2^nd September 2018Where: Taj Vivanta, Panjim Goa

Designer In Focus - Riti Rahul Shah

The Bougainvillea Lifestyle Luxury & Fashion Event is just around the corner and we are confident it will be better than any fashion event you have attended till date.  Not only are we bringing you some exquisite couture work, but also designers who say a story through their work. Be ready to witness some luxe fashion work that is inspired by key global trends with a personal from the key global trends with a personal signature stamp on the garments. While every participating designer is worth a mention, here is one label that cannot go unmentioned in our Spotlight Section.

We are excited to introduce to you RSR by Riti Shah; a savvy fashion line for women, men and children. RSR exudes clean cut lines, geometric shapes and 3Dl design that are blended into crisp silhouettes. What excites us about Riti’s work is that her clothes celebrate a woman's body by mixing bold outlines with decorous craftsmanship. Her work is very up to date and ahead of her contemporaries in terms of style and fashion sense. We are exclusively bringing Riti’s work to you at the Bougainvillea Lifestyle& Luxury Fashion Exhibition on 1^st and 2^nd September 2018 at Taj Vivanta, Panjim Goa.

About the designer and the brand:

Meet Riti, the young and dynamic creative director of RSR by Riti Rahul Shah.  A graduate of Fashion Design from the prestigious Istituto Marangoni, London, Riti has worked alongside the stalwarts of the fashion industry like, Mary Katrantzou, OSMAN, and Irynvirgre.  Her knowledge and experience gained within the fashion industry is vast – having attended various workshops at the British Fashion Council and working closely with London based PR company BPCM during her time at OSMAN, she has also interned at every season of London Fashion Week and Fashion Scout London during her four years of study, thus giving her particular exposure in Runway fashion in departments of design, PR, backstage management, and administration. 

In 2017, her first ever Spring/Summer 2018 collection – EQUIPOISE was created, which quickly led to features in Rekt Magazine UK, Dubai based luxury lifestyle blog ‘Amanqi Edit’, HUF Magazine UK and Model Mag UK.  Additionally, despite being a newly established label, at just under six months old, RSR has successfully been  featured on the esteemed ‘NotJustALabel.com’, dressed Miss Europe in a bespoke EQUIPOISE design and, the brands’ Indian Collection became available on Stage3.co.

With a brand identity of strength and power, and with lines of ready-to-wear and Indian couture, RSR focuses on creating fashion which acknowledges body form by de-gendering fabrics and celebrating androgyny through the manufacturing of women swear, menswear, and kids wear.  Ensuring consistent attention to detail in the finishing, embroidery and pattern cutting techniques, each design is created in the balance of bold, clean cut, architectural and geometric shapes with an elegant and form-fitting silhouette.  It is this ability to combine bold contours to build structures with dashes of embroidery for grace, which sets the young label RSR up for high esteem.

COSMOS

Cosmos portrays the complex yet orderly system of the universe; just as each atom and particle fuse together to create the wonder of the universe, each colour, shape and silhouette interconnect to form the collection that is Cosmos. 

With several shapes, silhouettes and cuts embodying one space, it almost appears chaotic.  Yet it is in this creative chaos in which my patterns, my bold silhouettes and aesthetic detailing formulate to create a collection that not only becomes strong, sharp and powerful but also one that humanises my art to become wearable.

Inspired also by the ideology of the yin and yang, the use of black and white depict the balance of positive/negative space - despite how seemingly contrary forces may be, they are in fact complementary, just as geometric shapes and sharp cuts compliment draping and organic silhouettes in the collection.  And, with the addition of organic shapes to a composition which is highly dominated by geometric structures, energy of unpredictability is added. As a final collective, blue as a symbol of stability embodies the balance between the two monochromatic hues, adding the fundamental dynamism to a collection which is Cosmos.

FIRDAUS

From the 19^th century Gilded Age, and through the 1920s Art Deco period, to the contemporary art of today, decades of the art world have produced pieces, which represent the beauty of the peacock - a luxurious bird with infamous feathers.  And, just as many artists have been before, the Indian Couture collection is inspired by the same.

Evoking the RSR identity of architectural structures entwined with organic forms, the essence of androgyny continues, with the peacock, in all its glamour and beauty, being a male.  Despite each garment created for gendered body forms, the structured and sculpted silhouettes combined with intricate and detailed Indian embroidery, produce a rather gender neutral form.  It is additionally, through the focus on the peacock’s movement and attitude of power and pride, and an embodied persona is expressed within these multi-dimensional and androgynous pieces.

Therefore, the peacock is much more than a symbol of beauty and glamour; it is a multi-faceted, heritage enriched emblem.  And, with detailed finishing, handcrafted Indian embroidery and popular colours of red, pink and gold at the core of each garment, how could the iridescent bird of India not be the inspiration behind RSR’s first Indian couture collection?

RSR is a must stop shop for all those who consider themselves in the know with fashion and style. Riti’s work is very up to date and even ahead of what is in style, providing customers an opportunity to shop by occasion and find clothes that one must simply own.

Come meet Riti in person and explore her Firdaus and Cosmos collection at the Bougainvillea Luxury Fashion & Lifestyle Event at Taj Vivanta, Panjim, Goa on the 1^st and 2^nd Sept 2018.  It is our belief that you won’t just pick one!

5 Steps To Showcase At A Fashion Exhibition

Are you a designer trying to attract affluent clients? Do you want your work to be seen and appreciated as a luxury brand rather than just another shop of clothes? Then you have to read on.

As a luxury fashion designer you might have often struggled to attract clients who understand designer work. You feel accomplished when you deal with clients who make quick decisions, don’t fuss over a budget, who has great tastes for expensive fashion and wants to dress up exclusive.

Now isn’t that the exact type of client we all dream of? But as someone rightly said "No dream comes true, unless you wake up and go to work".

The reality of the matter is that being a good designer is not enough. In a world full of duplicates, it is very important for a designer to make his/her work visible to the right audience, at the right time, at the right place.

Simply Put

Good Designer Work Showcased at the Correct Place Gets You Great Customers

And believe it or not … showcasing your work to an elite audience is easier than you can think! If you have still not registered, do so now. Exhibit with us at the Bougainvillea Luxury Fashion & Lifestyle Event at Taj Vivanta, Panjim Goa and attract the exclusive & rich crowd of Goa to your business.

Here are some quick steps on how to showcase your work to the crème del a crème of Goa

 1.) Define your audience: understand what kind of fashion drives their purchasing habits. Beware; the high level, wealthy buyers are very informed and up-to-date with the latest in fashion. 

2.) Make your work visible on relevant portals: Social media is definitely a place to quickly attract and engage your audience but offline events are still the place where a sale happens. By exhibiting your work at luxury & lifestyle fashion events you are assured a return on investments and win-win relationships with serious luxury fashion lovers.

                              

3.) Personalise your services: One size does not fit all! Definitely not when it comes to an elite audience. One thing every well-off buyer wants is an outfit that gives them a chance to brag about and boost their ego and elevate their social presence.  They expect great custom design, terrific personalised service, good value for their purchases and last but not the least an extraordinary experience.  

4.) Sponsor Fashion Events: If you are an established brand looking to enter new markets, geographies sponsorship is the way to go. While you are not right in front of your buyers you make sure your buyers have the best experience. Strategically thought on-site brand, logo placement helps get you all the attention you want. At the end, a take away note or gift with your branding makes sure you have made way into the homes of the otherwise elusive well-to-do crowd.

5.) Translate online conversations into sales: Creating enough buzz on the social space is no good if you aren’t able to convert them into an offline sales. So make sure you are able to offer something different and exclusive that encourages your customers go tell their friends that ‘you’ designed their outfits. Owners Pride, Others Envy! Is Your Win

We would be delighted to see you showcase your exclusive designs to the elite and prosperous audience of Goa. So think no more, come and grab the last few spots at the event.

For exhibitors and/or sponsorship options contact:

Poonam: +91 9370719779

Radha: +91 9820427274

Write to us at info@bougainvillealifestyle.in

Save the date, time and venue

Dates: 1^st – 2^nd September 2018

Timings: 10 am to 11 pm

Venue: Taj Vivanta, Panjim Goa

The clock is ticking! We suggest you act now