While The Bougainvillea Luxury and Lifestyle
Fashion Exhibition recently held at Taj Vivanta, Panjim Goa recently concluded,
it’s after effects continue to create ripples throughout Goa’s elite and
affluent crowd. All these years the fashion lovers of Goa were running to the
nearest metropolitan to keep their wardrobes up to date. But that was till
last year.
The promoters of Bougainvillea Luxury &
Lifestyle changed everything by organizing Goa’s first ever Luxury &
Lifestyle Fashion Exhibition on the 1st and 2nd Sept 2018
and what happened at the event is sure to stay with the people of Goa for
months to come!
To make sure the event got good media coverage,
the organizers Radha Goel and Poonam
Mittal, invested in more than a month long digital and social media
campaigning to attract the right audience. All the marketing and event
promotion efforts paid off with more than 35 designers and luxury brands
showcasing their work and over 500+ footfalls the 2 day event.
For all those of you who could make it to the
event great! We hope you enjoyed every bit of it. But for all those who could
not make it there, scroll down as we give a full update on and visual glimpse
of what transpired at this exhibition full of glitz & glamour and some of
the best pieces that would make you a perfect 2019 luxe ensemble!
The event was a huge success and saw several
affluent people of Goa gracing the event. Day 1 saw the inauguration of the
event at the hands of Goa’s very own Rakhee Salagaocar. The event had leading
luxury designers and brands showcase their work and make headlines in Goa’s
social circuit.
Lakme
Fashion Week designers like Yogesh Chowdhary Rajat Tangri, Mayank Modi, SatyaPaul and
independent couturiers like Harsh Harsh, Malini Ramani, Riti Shah, Bidisha Badhuri
& the others showed off their latest couture work at the event. Fashion
labels like Esseme, Chic Therapy, House of Kilti, Upasna, Raintree, Anka
Fabrics and more were also seen enthralling the audience with their jaw
dropping collection.
Here’s a look at some of the top picks from the
exhibits with curated works from our exhibitors.
The attending guests rated the luxury fashion event as one of the best ever seen in town and found it to be very customer centric that addressed the fashion needs of Goa in specific. The exhibitors put up diversified fashion themes and engaging luxury lifestyle experiences that extended beyond the traditional runway or home décor exhibitions. All this translated into sales that instantly made it easy for brand owners and designers build resonance with the guests.
We caught up with some designers on Day 2 and
asked them how they felt about participating at Bougainvillea Lifestyle &
Luxury Event. As told by
most exhibitors felt was very unlike the other events they had been part of in
the past. Designers were excited to see such a huge turnout and the interest
and desire for high end fashion. They finally felt a platform had been created
to bring serious connoisseurs of luxury fashion and couture designers and
labels.
A few words about Bougainvillea
Lifestyle Premium Exhibition At Taj Vivanta, Panjim Goa
from
designer Rajat K Tangri of Lakme Fashion week fame.
Designer Yogesh Chaudhary speaks about his collection Surendri.
Harsh Gupta of #LFW2018 fame, too exhibited his couture collection at the Bougainvillea Lifestyle Premium Exhibition
Media Coverage of The Event
Evidently, the event was a success and we leave it for you to see it for yourself. These pictures will tell you how well the event was received by audience on both sides. While designers continued to wow the crowds with high end brand experiences the organisers at the event made sure there were umpteen picture perfect memories at the venue.
A note from the organisers Radha & Poonam:
With over 35 eminent designer labels and couture
designers putting booths the event saw a huge traffic of visitors like no other
event in Goa had seen before.
A sincere thanks to all our exhibitors, the
wonderful people of Goa and our venue partners at Taj, Vivanta Goa who came
together to make this event such a huge success.
We can’t wait to get started on the 2nd
edition of this exhibition and we promise to make it bigger and better than
this year. We look forward to your feedback, experiences at the event in hopes
of making a mark on the global fashion industry next year.
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